No matter what career you're planning, there's no smarter move than learning how to sell.
That's especially true for entrepreneurs. You may have the greatest idea in the business world, but if you can't sell that idea, you won't and can't attract investors, customers, or talented employees.
It's true for everyone else, too. Finding a great job always involves selling yourself and your skills. And being successful at any job means constantly selling the value of the services that you're providing.
Here's the truth: a mediocre performer who knows how to sell will ALWAYS beat an exceptional performer who doesn't. And an exceptional performer who also knows how to sell ALWAYS beats out everyone else.
There's a reason for this. Selling is the heart and soul of capitalism. Without selling, there can be no exchange of money or goods (except by robbery or extortion.) Selling is why businesses exist.
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